⏰ 5-6 min. Summer is finally here – and it brings a lot more than just sunshine and longer evenings. For brands and retailers, it’s one of the biggest opportunities of the year. From BBQs and bank holidays to major sporting events and relaxed nights at home, this season is when shopper behaviour really shifts.[…]
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Convenience Retail
⏰ 5-6 min. Field sales in convenience retail plays an increasingly critical role in how brands convert distribution into sustainable growth. While the UK convenience channel remains essential to the grocery landscape, its maturity introduces new execution challenges that directly impact performance. Convenience retail delivers immediacy, frequency and local relevance for shoppers, while giving brands[…]