⏰ 5-6 min. Summer is finally here – and it brings a lot more than just sunshine and longer evenings. For brands and retailers, it’s one of the biggest opportunities of the year. From BBQs and bank holidays to major sporting events and relaxed nights at home, this season is when shopper behaviour really shifts.[…]
June 2026
The European toy category is not short of innovation. However, despite many NPDs securing initial listings, a significant proportion struggle to sustain performance beyond the early stages of retail. This reflects a broader shift in the retail environment, where growth across Europe has stabilised but remains constrained and uneven between markets. Retail turnover slowed to[…]