About

Founded in 1975, Reach Holdings is an expert outsourced international shopper marketing and contract sales agency. The business originated as a tactical services provider and has evolved into a dynamic, software led provider of contracted sales to a strong base of long standing customers including Nestlé, Google, British American Tobacco, RB, Dyson, Heineken and Heathrow Airport. Our client portfolio shows our breadth of sector, channel and geographic knowledge and the heritage of many long standing partnerships.

 

Our role is to grow sales for our clients by influencing shoppers at every stage of their shopping journey. We do this through taking big data sources from across the globe and turning these into relevant and actionable insights for each of our client’s geographies, markets, retailers and categories. Our comprehensive range of data-led and creative services, combined with highly talented people and intelligent sales force automation tools ensures we both forecast our client’s future opportunity and optimise the current.

Our Key Numbers

50+
As a group we turnover more than £50m every year
1000
We employ over 1000 people across 3 continents.
15
We work in over 15 countries across all corners of the world.
100
We work with over 100 of the largest brands on a daily basis.
40
We have over 40 years experience working with the world’s biggest brands.
6
We are a group of 6 global reaching companies.

Our Companies

Reach Contact

Reach Contact is an outcome orientated, software enabled field services company, specialising in FMCG and technical sales for a variety of clients across different market segments.
inform

Inform

Inform provide big data extraction, aggregation and analysis to the Reach Group using proprietary algorithms that lead to specific insight, allowing our teams to know what needs fixing before stepping foot in the store.

ShopSmart Agency

ShopSmart is a sister field marketing agency to Reach Contact Ltd. Since its inception in 2013 it has partnered with global clients.

flexforce

flexforce are the experts in flexible campaigns. They activate over 800 for more than 40 clients each year, ranging from day one promotional compliance fixes to six month conurbation sales drives.

Vista Foodservice

Vista are Reach’s specialists in delivering field services in the foodservice sector via telemarketing, field sales and marketing.

Disrupt

Disrupt is a fully integrated brand activation agency with services including experiential marketing, retail display, staffing and POS. Simply put, they are the Reach Group’s creative, experiential and retail design agency.

Our International Offices

Central European Operations

Clients

Reach prides itself on the long-term relationships we have with our clients globally. After many years, we are proud to be continually bringing new ideas and strategies to the table.

 

Our reach extends beyond the simple contribution of data and execution, to a passion for the brand and its success around the world, honed by dedicated staff who become as much a part of your team as your employees.

Board of Directors

The Reach Board brings together experience and skills from a range of backgrounds which brings strategic advice, diversity and creativity to our business.

 

Reach works to a single purpose. That our family of businesses work uniquely and separately to build our clients’ brands. Reach has always strived to be a leading agency in marketing services and the strong guidance and support of the Board of Directors drives the on-going delivery of this aim.
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Gary Mac Manus | Chairman

For over 25 years Gary has strived to lead a business at the fore-front of the marketing services industry. His innovations and forward thinking led first to the introduction of full-time personnel and real-time information provision which changed the game in terms of knowledge and store/retail insights. 
mark

Mark Smith | CEO

Mark joined Reach in April 2014 to take over the leadership of the business. Prior to this, he spent 9 years in Nestlé as Customer Director. Prior to this he worked in customer facing roles including Unilever, PepsiCo and L’Oreal. Mark is also a Trustee of the charity GroceryAid.
peter

Peter Handscomb |
Finance Director

Peter joined Reach as Finance Director in 2002. He is responsible for all financial reporting, legal and compliance aspects of the group. Peter originally qualified as a Chartered Accountant with KPMG in 1992.
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Ian Glen |
Non-Executive Director

Ian joined the Reach Board in 2011.  He was formerly Chief Executive at Booker Foodservice. Ian brings a wealth of industry knowledge and experience to the Board.
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Bill Price |
Non-Executive Director

As co-founder and director of Purchasepoint Group, Bill has experience of building and ultimately selling the largest independent UK marketing services company.

Leadership Team

anthony

Anthony Carr

Business Unit Director
Reach Contact
chris

Chris Cowman

Managing Director
Disrupt
colin

Colin Martin

Business Unit Director
Reach Contact
jackie

Jackie Bowring

Head of Inform
karen

Karen Battrick

Managing Director
ShopSmart Agency
katie

Katie Lowe

Special Projects Director
Reach Contact
simon

Simon Newton

Business Unit Director
Reach Contact
tina

Tina Prodger

Head of flexforce

Contact Us

Discover how the Reach Group can help you achieve your business goals.

 

Please contact us today for an insightful discussion about how we can help you.

 

Alternatively, you can contact us via:
Phone: +44 (0)1483 711300
Address: Ground Floor, Block A, Dukes Court, Duke St, Woking, Surrey, GU21 5BH, UK
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