Founded in 1975, Reach Holdings is an expert outsourced international shopper marketing and contract sales agency. The business originated as a tactical services provider and has evolved into a dynamic, software led provider of contracted sales to a strong base of long standing customers including Nestlé, Google, British American Tobacco, RB, Dyson, Heineken and Heathrow Airport. Our client portfolio shows our breadth of sector, channel and geographic knowledge and the heritage of many long standing partnerships.


Our role is to grow sales for our clients by influencing shoppers at every stage of their shopping journey. We do this through taking big data sources from across the globe and turning these into relevant and actionable insights for each of our client’s geographies, markets, retailers and categories. Our comprehensive range of data-led and creative services, combined with highly talented people and intelligent sales force automation tools ensures we both forecast our client’s future opportunity and optimise the current.

Our Key Numbers

As a group we turnover more than £50m every year
We employ over 1000 people across 3 continents.
We work in over 15 countries across all corners of the world.
We work with over 100 of the largest brands on a daily basis.
We have over 40 years experience working with the world’s biggest brands.
We are a group of 6 global reaching companies.

Our Companies

Reach Contact

Reach Contact is an outcome orientated, software enabled field services company, specialising in FMCG and technical sales for a variety of clients across different market segments.


Inform provide big data extraction, aggregation and analysis to the Reach Group using proprietary algorithms that lead to specific insight, allowing our teams to know what needs fixing before stepping foot in the store.

ShopSmart Agency

ShopSmart is a sister field marketing agency to Reach Contact Ltd. Since its inception in 2013 it has partnered with global clients.


flexforce are the experts in flexible campaigns. They activate over 800 for more than 40 clients each year, ranging from day one promotional compliance fixes to six month conurbation sales drives.

Vista Foodservice

Vista are Reach’s specialists in delivering field services in the foodservice sector via telemarketing, field sales and marketing.


Disrupt is a fully integrated brand activation agency with services including experiential marketing, retail display, staffing and POS. Simply put, they are the Reach Group’s creative, experiential and retail design agency.

Our International Offices

Central European Operations


Reach prides itself on the long-term relationships we have with our clients globally. After many years, we are proud to be continually bringing new ideas and strategies to the table.


Our reach extends beyond the simple contribution of data and execution, to a passion for the brand and its success around the world, honed by dedicated staff who become as much a part of your team as your employees.

Reach Leadership

The Reach Leadership brings together experience and skills from a range of backgrounds which brings strategic advice, diversity and creativity to our business.


Reach works to a single purpose. That our family of businesses work uniquely and separately to build our clients’ brands. Reach has always strived to be a leading agency in sales and marketing services, through the utilisation of applied data technology.

Mark Smith | CEO

Mark Smith has been the CEO of Reach since 2015 and joined from Nestlé in 2014 where he was responsible for UK retailers and E-commerce retailers. Whilst at Nestlé Mark held the roles of Field Sales Director and Customer Director Discounters & Convenience. Mark has also held senior commercial roles at Unilever, L’Oréal and PepsiCo and is a trustee of Grocery Aid and a member of the Presidents fundraising team.

Charlene Friend | COO

Charlene Friend has been with Reach since 2017, joining as CFO from a Software background. In early 2018 Charlene took over as COO and leads the business as part of the Acosta Group in the European market. Prior to joining Reach, Charlene worked for 7 years in a US owned technology business to transform its enterprise software business, selling to large consumer brands. Charlene helps us maintain a focus on challenging the boundaries of technology, ensuring we provide the best tools to help our people in the field and enable our top talent to think and execute effectively.

Anthony Carr

Business Unit Director
Reach Contact

Katie Lowe

Special Projects Director
Reach Contact

Jackie Bowring

Head of Inform

Karen Battrick

Managing Director
ShopSmart Agency

Chris Cowman

Managing Director

Tina Prodger

Managing Director

Contact Us

Discover how the Reach Group can help you achieve your business goals.


Please contact us today for an insightful discussion about how we can help you.


Alternatively, you can contact us via:
Phone: +44 (0)1483 711300
Address: Ground Floor, Block A, Dukes Court, Duke St, Woking, Surrey, GU21 5BH, UK