We were delighted to be recognised as one of the leading agencies in our industry last week at the Field Marketing & Brand Experience awards. Celebrating the best of the industry – from sales teams to events, contractual to tactical – the FMBE Awards showcase the innovation and quality in the previous year.
Reach were nominated in four categories and won three Silvers and a Bronze – including Silver for Agency of the Year. Acosta Europe won a Gold for Professional Agency Management – recognising our group response to COVID-19 as industry leading – and Flexforce, Acosta Europe’s tactical field sales agency, won Gold for Small Scale Campaign.
An overview of the awards Reach received can be found below.
Silver – Agency of the Year
Following on from a Bronze for Agency of the Year at the 2019 FMBE Awards, Reach received Silver in recognition of the fantastic evolution they have seen in the past 18 months. With Heineken and Nestlé Food joining the Reach family, along with technological advancements, it is an exciting time for everyone. This award recognises the quality of service across all areas of the company, including the other parts of the group.
Watch the reveal and hear more insight into the category in the video below.
Silver – Field Data Award – Heineken Ireland
Data is an integral part of the modern world and this category looks at innovative ways agencies use data in an innovative way for their field teams and clients. In Ireland, Reach introduced greater data use into their ways of working in a way that hadn’t been done previously in field sales on the Emerald Isle. The impact this has had is significant, with return on investment up and greater sales as a result.
Michael Cantwell, Senior Insight Analyst for Heineken Ireland, discussed the entry with FMBE. Find out more in the video below.
Silver – Brand Ambassador of the Year – Bianca Chan, Heathrow
Brand Ambassador of the Year is the most competitive category at the FMBE Awards and recognises individuals that go above and beyond for the brand they represent.
Bianca was awarded a Silver for her work with Heathrow Airport. She stood out through her innovative ways to help passengers, using her language skills and personalities to build relationships. Another key aspect was her drive to help retailers at the airport and ensure that VIPs were able to purchase the items they wanted, resulting in phenomenal sales figures.
Find out more about the category and see what makes Bianca proud about her work in the video below.
Bronze – Team of the Year – Heineken UK
Since moving to Reach in 2019, the Heineken UK team have achieved fantastic results across Grocery and Convenience. With the majority of the team joining through the TUPE process, there was a lot of change that they adopted brilliantly. With fresh thinking and new approaches to solving challenges, the team has grown the partnership between Reach and Heineken. The Bronze award is a testament to the hard work of everyone involved with the team.
Hear from Sarah Morris and other finalists in the video below.
Want to know more about how we can hep your brand? Contact us today and one of our team will be in touch.