Summer of Sport 2026 offers a powerful opportunity for European brands and retailers to win big during major sporting events. At a time when audiences are emotionally engaged, culturally connected and more receptive to messaging, sport creates a rare commercial window for brands prepared to activate with insight, visibility and precision. Consumers are increasingly selective[…]
February 2026
⏰ 3-4 min. Navigating Easter 2026 for Precision Execution In 2025, a late Easter converged with the sunniest April on record, sparking a massive surge in consumer activity. Retail sales volumes rose by 5.3% year-on-year, with food sales jumping 8.2% as shoppers embraced barbecues and outdoor gatherings As we approach Easter 2026, the calendar is[…]