Independent Retailers

CORE RANGE DEVELOPMENT

 

Objective

To increase distribution of Premier Foods core range across convenience

 

Activity

• 2 cycles of activity- Gain & Sustain

• 1,000 independent C-Stores nationally

• 11 products in the core range

• 3 gaps recommended each cycle

• Supporting mail packs and education messages

• Retailers bought from local cash & carries

Results

• 2 cycles of activity- Gain & Sustain

• 1,000 independent C-Stores nationally

• 11 products in the core range

ROI

£3 for every £1 invested