Our Clients and their brands sit at the heart of the way we do business; whilst the shopper sits at the centre of our thinking; we identify, develop, and deliver customer, consumer and shopper solutions that ensure our client's brands win where it matters; at the point of purchase.
Rationale for our
starting point (Shopper Marketing)
Rationale for our
starting point (Shopper Marketing)
starting point (Shopper Marketing)
The evolution of shopper marketing
Shopper behaviour influence road map
Evolution
Shopper marketing is the next evolutionary stage in strategic retail marketing, and a mandatory component of effective consumer marketing in general.
Influence
Shopper marketing encompasses an array of integrated marketing and merchandising activities that can influence behaviour in all three stages of the shopper behaviour cycle (planning, shopping and consuming) and at all steps along the path to purchase.
What our clients say
"The shopper marketing day with Reach has stimulated our business to evaluate our current approach and help identify areas of opportunity which we are now exploring. It felt like a shopper research de-brief with the added benefit of our shoppers having good working knowledge of retail execution challenges and a more pragmatic discussion on how to turn insight into action".
Energizer
Energizer
"Having attended a client immersion day I was really impressed with the enthusiasm and appetite of all the Reach team in driving understanding into shopper marketing. I was also struck by how much shopper marketing information we have and sharing with our field teams will help them drive real change where it really matters - at point of purchase. In future both companies will align our shopper marketing agendas far more closely together".
Britvic
Britvic
