New Head of Activation Appointed

We are delighted to announce the appointment of Nick Lygo-Baker as Head of Activation.

Nick brings with him over fifteen years of experience in strategic and tactical category planning and customer research within retail. He arrives from Retail Eyes, where he served as Director of Audit Services for 5 years. Nick holds a BA honours degree in Retail Management.

Gary Mac Manus, Managing Director, adds:  “I am delighted to welcome Nick to our team. He brings with him a wealth of knowledge and experience and I am certain he will take our Activation department into exciting new levels of tactical driven promotions. “